What Jobs are available for Social Media Strategy in Hong Kong?

As a SEO Specialist for the Hong Kong market, this position's core purpose is to drive sustainable growth in organic traffic, order volume, and brand authority through the development and execution of comprehensive SEO and content strategies. This role will closely collaborate with the Growth Team at headquarters and will be fully responsible for the business return on investment (ROI).

• Responsible for the SEO development blueprint and annual/quarterly strategy planning for all travel sectors in the Hong Kong market.
• Conduct in-depth analyses and keyword research for the local market, identifying evergreen content and seasonal theme opportunities with high commercial value.
• Create and maintain a data-driven performance measurement framework to monitor, analyze, and regularly report SEO performance to senior management, providing clear and actionable business insights and ROI analysis.
• Clearly define product and content needs based on local market insights, serving as a strategic foundation for collaboration with the headquarters team.

• Act as the primary communication bridge between the Hong Kong market and the headquarters Growth Team, ensuring transparency of information and consistency in strategy.
• Convert the unique demands and business opportunities of the local market into clear project requirements or business proposals to influence and secure resource support from the headquarters team.
• Ensure the effective localization and successful execution of global growth strategies from headquarters in the Hong Kong market.
• Stay updated on the latest trends in SEO, content marketing, and the travel industry, sharing relevant insights with internal stakeholders to ensure innovative and leading-edge strategies.

• Responsible for sourcing, evaluating, and managing external freelancers, professional writers, and content creators to establish an efficient content supply chain.
• Develop content writing guidelines and SEO best practices for the Hong Kong market, ensuring all produced content meets quality standards.
• Continuously track the SEO performance of published content and iteratively optimize based on data feedback to maximize the value of content assets.

• Degree holders in Digital marketing or other related discipline
• 2+ years of experience in SEO and content strategy, with a proven track record of driving significant organic traffic growth.
• Experience in building and executing comprehensive SEO strategies from the ground up
• Proficient in Ahrefs, SEMrush, Google Search Console, Google Analytics 4.
• Good analytical skills to translate complex data into clear, actionable strategies.

• Excellent communication and presentation skills to effectively influence stakeholders at all levels.

• Experience in OTA or media industry is highly preferable

Job Specifications:

1. Plan, copy write and review for social media content. Drive social media engagement.

2. Knowledge in China social media platforms is an advantage, such as rednote.

3. Website content & inventory catalog updates.

4. Customer Relations Management and handle customer enquiries.

5. Events & Promotions liaison & follow up

6. Prepare monthly report.

7. Support the team on ad-hoc events and projects.

8. Other ad hoc job of marketing officer/assistant.

Requirements:

1. Degree holder in Marketing/ Communications/ e-Commence / e-Marketing or a related discipline.

2. 3 years relevant experience in the field of social media editing or digital advertising.

3. Out-going, self-motivated, creative and able to work under pressure.

4. Strong analytical and problem-solving skills.

5. Good command of MS PowerPoint & MS Excel, experience of google analytics is an advantage.

6. Candidates with less experience will be considered as Executive.

Responsibilities:

• Develop the social media strategy, with a focus on growing our presence and engagement on Telegram and X (Twitter)
• Manage the daily calendar, schedule posts, and engage in real-time with trending topics
• Analyze the performance of content strategies through detailed reports, aiming to optimize organic reach, enhance engagement, and meet key performance indicators
• Perform ad-hoc duties as assigned

Requirements:

• Bachelor's degree in Marketing / Business Management or related fields
• Familiar with platforms like X (Telegram), Tiktok and Discord
• Detail-oriented, responsible, and a good communicator
• Excellent written communication and trend awareness in English and Chinese

Responsibilities:

• Develop the social media strategy, with a focus on growing our presence and engagement on Telegram and X (Twitter)
• Manage the daily calendar, schedule posts, and engage in real-time with trending topics
• Analyze the performance of content strategies through detailed reports, aiming to optimize organic reach, enhance engagement, and meet key performance indicators
• Perform ad-hoc duties as assigned

Requirement:

• Bachelor's degree in Marketing / Business Management or related fields
• Familiar with platforms like Tiktok, Discord
• Detail-oriented, responsible, and a good communicator
• Excellent written communication and trend awareness in English and Chinese

Responsibilities:

* Develop innovative ideas and visuals tailored for various platforms, including social media and digital campaigns.

* Collaborate closely with the design team on a wide range of creative projects, such as: Graphic design (brochures, Menu, EDMs,), Social media content (static & motion graphics), Video production ( short-form videos)

* Master design tools, including Photoshop, Illustrator, and AI-powered design tools.

* Efficiently manage multiple projects, ensuring timely delivery in a fast-paced environment.

* Energetic, proactive, creative, and independent;

Requirements:

* Education: Certificate/Diploma/Degree in Creative Media, Multimedia Design, Motion Graphics, or Animation.

* Experience: At least 1 year of relevant experience in graphic design (fresh graduates with strong portfolios will also be considered).

* Proficient in Adobe Photoshop, Illustrator

After Effects/motion graphics skills are a plus.

* Passionate about social media trends and digital content creation.

* Ability to work independently while collaborating effectively within a team.

* Self-motivated, proactive, and highly organized with strong time management skills.

* A portfolio (PDF/doc/link) must be included in the application.

Please send CV to -

工作類型: 全職

薪酬: $15,000.00至$17,000.00(每月)

福利:

• 彈性上班時間

工作經驗:

• 設計: 1 年 (優先考慮)
• Illustrator: 1 年 (優先考慮)
• PhotoShop: 1 年 (優先考慮)

Responsibility:

• Develop the social media strategy, with a focus on growing our presence and engagement on Telegram and X (Twitter)
• Manage the daily calendar, schedule posts, and engage in real-time with trending topics
• Analyze the performance of content strategies through detailed reports, aiming to optimize organic reach, enhance engagement, and meet key performance indicators
• Perform ad-hoc duties as assigned

Requirement:

• Bachelor's degree in Marketing / Business Management or related fields
• Familiar with platforms like Tiktok, Discord
• Detail-oriented, responsible, and a good communicator
• Excellent written communication and trend awareness in English and Chinese

Come and join a Winning Team

Be Remarkable. Be Yourself

Why Should You Join Us?

At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,900 stores across 30 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy:

• Conveniently located in Whampoa, less than 5 min. walk from MTR
• Cozy office with contemporary design
• Comprehensive Medical and Life insurance coverage, including your spouse and children

Role Purpose:

You will play a crucial role in enhancing Watsons International's social media performance. The ideal candidate should embody the key qualities such as staying up with social media trends, demonstrating strong numerical skills, exhibiting attention to detail, embracing a customer-centric mindset, and displaying high levels of motivation as a team player.

A typical day in this Role: 

• Gathering relevant data from various social media platforms, such as engagement metrics, follower growth, reach, impressions, and other relevant statistics.
• Staying updated with the latest social media trends, algorithm changes, and industry best practices. Monitoring industry benchmarks to identify opportunities for improvement and innovation.
• Drawing insights from social listening and patrolling, to improve social performance and followers base.
• Provide social media strategic consultation to worldwide Business Units, not limited to Facebook, Instagram and TikTok.

This job is a good fit for You if:

• You are a CONNECTOR. You forge deep relationships beyond networking or teamwork.

Success will depend on:

• Working experience in FMCG/retail industry/ beauty magazine/ agency is an advantage.
• Keen understanding of social media trends, encompassing market trends and emerging features of various social media platforms.
• Outstanding ability to draw insights from observations and social listening tools.
• Generating comprehensive reports and dashboards based on the social findings.
• Experience in data management of Google Analytics, Fanpage Karma, MeltWater would be an advantage.
• Good command of both written and oral presentations in English and Cantonese.
• Relatable personality to collaborate with multinational marketing and social team colleagues.

What is holding you back?

Don't miss out on this great chance to shape Your life

Apply now

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.

Job Description: Social Media & PR Manager (Hong Kong)

Location: Hong Kong

Position: Full-time

About Flowcite

Flowcite is an all-in-one research and publishing platform that empowers academics, students, and professionals to streamline their entire research workflow. From AI-powered writing assistance to citation management, collaboration, and compliance tools, Flowcite is reshaping how knowledge is created and shared globally.

As we expand our international footprint, we are looking for a Social Media & PR Manager based in Hong Kong to lead our external communications, strengthen our media presence, and grow our global community of researchers and partners.

Role Overview

The Social Media & PR Manager will be the strategic voice of Flowcite across platforms, ensuring that our mission to make research more efficient, credible, and impactful resonates worldwide. You will manage social media campaigns, build relationships with media and industry stakeholders, and oversee all PR initiatives that drive awareness and trust in Flowcite as a leading research technology company.

This is a unique opportunity for a communication professional with a passion for education, technology, and innovation to shape the global narrative of an ambitious SaaS brand.

Key Responsibilities

Social Media & Community Engagement

• Develop and execute a multi-channel social media strategy (LinkedIn, X/Twitter, Instagram, YouTube, academic forums, etc.) tailored to global research and academic audiences.
• Produce engaging content (posts, visuals, videos, campaigns) that communicates Flowcite's features, partnerships, and success stories.
• Monitor analytics and deliver performance insights to optimize campaigns and engagement.
• Grow and nurture Flowcite's online community of researchers, institutions, and industry partners.

Public Relations & Media Strategy

• Build strong relationships with journalists, media outlets, and academic publications across Hong Kong, Asia-Pacific, and globally.
• Draft and distribute press releases, media kits, thought-leadership articles, and product announcements.
• Secure media coverage, speaking engagements, and event opportunities for Flowcite leadership.
• Maintain consistency of brand messaging across all PR and corporate communication touchpoints.

Brand Communication & Campaigns

• Plan and deliver integrated PR and social media campaigns to support product launches, partnerships, and key events.
• Collaborate with leadership, marketing, and product teams to align communication strategies with Flowcite's growth objectives.
• Keep ahead of trends in academic publishing, EdTech, and SaaS communication to position Flowcite as an industry thought leader.

Qualifications & Experience

• Bachelor's degree in Communications, Marketing, Journalism, or related field.
• 4–7 years of experience in social media management, PR, or corporate communications, preferably in SaaS, EdTech, or publishing industries.
• Strong writing and editing skills with the ability to translate complex technology into clear, engaging stories.
• Proven track record of securing media coverage and growing brand presence across channels.
• Solid knowledge of digital analytics, content creation tools, and PR distribution platforms.
• Existing media and influencer connections in Hong Kong and Asia-Pacific are a plus.
• Fluent in English (Mandarin/Cantonese a strong advantage)

What We Offer

• Competitive salary with growth opportunities.
• A central role in shaping the communication strategy of a fast-growing global SaaS brand.
• Work in an international team with exposure to global academic and publishing ecosystems.
• A creative, entrepreneurial environment where your voice and ideas make a real impact.

How to Apply

Please send your CV, portfolio of past social media/PR work, and a short motivation letter on why you want to join Flowcite.

Job Type: Full-time

Pay: $15, $25,284.24 per month

Work Location: Hybrid remote in Admiralty, Hong Kong Island

Responsibilities:

• Perform marketing duties including preparing and managing e-newsletters, social media calendar planning for promotion, direct email, PR and Apps
• Update the social media and website of DB Ice Rink
• Maintain customer database and prepare marketing reports
• Coordinate with graphic and artwork designer and social media writer
• Communicate with internal and external stakeholders on marketing collaboration and partnership enquiry
• Organize and execute and support DB Ice Rink festive promotions and special events
• Perform any other ad-hoc tasks as assigned by management

Requirements:

• Fresh graduated or studying for a degree in Marketing management, Business or related field
• Familiar with social media, web analytics and production of marketing materials is preferred
• Initiative, willing to learn and take up challenges
• Proficiency in both spoken and written English and Chinese
• Good PC skills (Microsoft PowerPoint, Word, Excel and Chinese Word Processing)
• Working on weekends and festive seasons may be required when necessary
• Working on 3-4 half days in a week

Benefits:

• Dental insurance
• Five-day-work week
• Medical insurance
• Transportation allowance
• Education allowance
• Free shuttle bus

Working Location: Discovery Bay

We offer competitive remuneration package and fringe benefits including discretionary bonus, transportation allowance, annual leave, birthday leave, duty meal, medical and dental coverage and Top-up MPF scheme. We value our employees' career development and provide them with a variety of internal and external training opportunities and sponsorship.

Application Methods:

• Email – send your detailed resume and expected salary via clicking the "Quick apply" button.
• WhatsApp –
• Fax –

Applicants not invited for interview within two months may consider their applications unsuccessful. All information will be used solely for recruitment purpose and will be destroyed when the recruitment process is finished.  Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, and a copy of which will be provided immediately upon request.