14 Strategic Marketing jobs in Hong Kong

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• Industry Research and Trend Analysis

• Monitor global trends in design fields such as product design, visual design, user experience, and brand design, considering consumer markets, technology, culture, and society.
• Analyze changes in user behavior, lifestyle, and aesthetic preferences to identify design opportunities.
• Research competitors and industry benchmarks to derive applicable strategies and innovative directions.

• Integrate data from social media, industry reports, surveys, and sales to produce trend reports using quantitative and qualitative analysis.
• Use tools like Tableau or Power BI to visualize data, supporting design decisions.

• Publish quarterly or annual trend reports and provide customized recommendations.
• Participate in design planning, proposing innovative directions.
• Collaborate with design, marketing, product, and R&D teams to implement insights.
• Support strategic decisions for long-term design roadmaps.

• Attend industry events to build networks and resource databases.
• Connect with agencies, academic institutions, and data platforms for industry information.

• Bachelor's degree or higher in Design, Marketing, Sociology, Statistics, Business Analytics, or related fields.
• At least 3 years of experience in trend research, market insights, or strategic consulting, preferably in consumer goods, tech, or fashion industries, with a proven track record.
• Proficiency in trend analysis tools (WGSN, Pantone, Behance, etc.) and data analysis tools (Excel, SPSS, Python/R), visualization tools (Tableau, Power BI). Knowledge of design software (Adobe Suite, Figma) is a plus.
• Knowledge of emerging trends such as AI, sustainable design, and the metaverse is preferred.
• Multilingual skills (e.g., English, Japanese, Korean) and experience publishing industry articles are advantages.
• Willingness to travel internationally, including Europe, the Americas, and APAC.

• Seniority Level: Entry level
• Employment Type: Full-time
• Job Functions: Analyst, Design, Business Development
• Industries: Tobacco Manufacturing, Retail, Electrical & Electronics Manufacturing

Join to apply for the Brand Marketing & Strategic Alliances, Principal (Senior Manager) role at AIA Hong Kong and Macau

At AIA, we are committed to creating a healthier, more sustainable future for everyone. Our goal is to help a billion people live Healthier, Longer, Better Lives by 2030. As part of our marketing, distribution & partnership team, you will play a vital role in advancing this movement, inspiring meaningful connections with customers, partners, and stakeholders, and delivering purpose-led brand messaging across all channels. Your work will contribute to helping more people live healthier, longer, better lives.

About The Role

Reporting to the Director of Brand Marketing and Strategic Alliances, you will lead and implement brand marketing and strategic alliance initiatives to support business priorities. This role involves collaborating with various business functions and external partners to maximize benefits through engagement and initiatives. You will also support company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when needed.

Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate with internal teams, agencies, and partners to deliver engagement initiatives efficiently
• Support celebrity engagements and partnership activities
• Ensure brand guidelines are upheld and brand consistency across communications
• Coordinate with cross-functional teams for consistent messaging
• Manage project timelines, deliverables, and stakeholder communications
• Track campaign performance, prepare reports, and manage budgets
• Handle ad-hoc projects and administrative tasks as required

Minimum Job Requirements

• Bachelor’s degree or above
• 10+ years of experience in brand marketing or related roles
• Creative with attention to brand aesthetics
• Ability to manage multiple priorities in a fast-paced environment
• Strong interpersonal and communication skills
• Analytical and problem-solving skills
• Proficiency in Excel and PowerPoint
• Fluent in English and Chinese
• Digital and social media savvy

Others

• Relevant licenses required if involved in regulated activities

Build a career with us as we help our customers and community live healthier, longer, better lives. Please ensure all application information is accurate and up-to-date.

Join to apply for the Brand Marketing & Strategic Alliances, Principal (Senior Manager) role at AIA Hong Kong and Macau

At AIA, we are committed to creating a healthier, more sustainable future for everyone. Our goal is to help a billion people live Healthier, Longer, Better Lives by 2030. As part of our marketing, distribution & partnership team, you will play a vital role in advancing this movement, inspiring meaningful connections with customers, partners, and stakeholders, and delivering purpose-led brand messaging across all channels. Your work will contribute to helping more people live healthier, longer, better lives.

About The Role

Reporting to the Director of Brand Marketing and Strategic Alliances, you will lead and implement brand marketing and strategic alliance initiatives to support business priorities. This role involves collaborating with various business functions and external partners to maximize benefits through engagement and initiatives. You will also support company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when needed.

Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate with internal teams, agencies, and partners to deliver engagement initiatives efficiently
• Support celebrity engagements and partnership activities
• Ensure brand guidelines are upheld and brand consistency across communications
• Coordinate with cross-functional teams for consistent messaging
• Manage project timelines, deliverables, and stakeholder communications
• Track campaign performance, prepare reports, and manage budgets
• Handle ad-hoc projects and administrative tasks as required

Minimum Job Requirements

• Bachelor’s degree or above
• 10+ years of experience in brand marketing or related roles
• Creative with attention to brand aesthetics
• Ability to manage multiple priorities in a fast-paced environment
• Strong interpersonal and communication skills
• Analytical and problem-solving skills
• Proficiency in Excel and PowerPoint
• Fluent in English and Chinese
• Digital and social media savvy

Others

• Relevant licenses required if involved in regulated activities

Build a career with us as we help our customers and community live healthier, longer, better lives. Please ensure all application information is accurate and up-to-date.

Join to apply for the Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) role at AIA Hong Kong and Macau

5 days ago Be among the first 25 applicants

Join to apply for the Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) role at AIA Hong Kong and Macau

Get AI-powered advice on this job and more exclusive features.

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About The Role

Reporting to Director, Brand Marketing and Strategic Alliances, the incumbent is responsible to lead, drive and implement brand marketing and strategic alliances initiatives to support business priorities. The role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives. The incumbent is also responsible for supporting company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when required.

Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
• Support the planning and execution of celebrity engagements and partnerships
• Uphold brand guidelines and ensure consistency in brand representation across all internal and external communications
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
• Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
• Handle ad-hoc projects and administrative tasks as required
  
  
  

• Bachelor’s degree or above
• 15+ years of experience in brand marketing, campaign management, or related roles
• Creative thinking with attention to detail and a strong sense of brand aesthetics
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy
  
  
  

• You are required to obtain relevant license if your job involves in regulated activities
  
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Insurance

Referrals increase your chances of interviewing at AIA Hong Kong and Macau by 2x

Get notified about new Brand Specialist jobs in Hong Kong, Hong Kong SAR .

New Territories, Hong Kong SAR 3 weeks ago

Wong Chuk Hang, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join to apply for the Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) role at AIA Hong Kong and Macau

5 days ago Be among the first 25 applicants

Join to apply for the Brand Marketing & Strategic Alliances, Senior Principal (Associate Director) role at AIA Hong Kong and Macau

Get AI-powered advice on this job and more exclusive features.

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About The Role
Reporting to Director, Brand Marketing and Strategic Alliances, the incumbent is responsible to lead, drive and implement brand marketing and strategic alliances initiatives to support business priorities. The role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives. The incumbent is also responsible for supporting company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when required.
Roles And Responsibilities

• Lead the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
• Support the planning and execution of celebrity engagements and partnerships
• Uphold brand guidelines and ensure consistency in brand representation across all internal and external communications
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
• Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
• Handle ad-hoc projects and administrative tasks as required
  

• Bachelor’s degree or above
• 15+ years of experience in brand marketing, campaign management, or related roles
• Creative thinking with attention to detail and a strong sense of brand aesthetics
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy
  

• You are required to obtain relevant license if your job involves in regulated activities
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Insurance

Referrals increase your chances of interviewing at AIA Hong Kong and Macau by 2x

Get notified about new Brand Specialist jobs in Hong Kong, Hong Kong SAR .

New Territories, Hong Kong SAR 3 weeks ago

Wong Chuk Hang, Hong Kong SAR 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Join us at Hyphen Connect as a Crypto Analyst (Market & Technical Research) and contribute to our ecosystem projects.

The Crypto Analyst will conduct in-depth market and technical research to provide insights into crypto markets, blockchain technologies, and Web3-related innovations. You will collaborate with cross-functional teams, including engineers and product managers, to drive research initiatives and develop cutting-edge solutions in the Web3 space.

• Monitor and analyze crypto market trends, including price movements, trading volumes, risk, and market sentiment; provide recommendations to mitigate risks and optimize investments or strategic decisions.
• Identify emerging projects, tokens, and blockchain protocols with high growth potential.
• Conduct research on Web3 markets, technologies, blockchain protocols, and dApps.
• Design experiments, simulations, and analyses to explore and evaluate innovative solutions.
• Develop and implement algorithms, models, and methodologies to address technical challenges in blockchain.
• Contribute to open-source projects and engage with the blockchain research community.
• Provide thought leadership and technical content for the blockchain community.
• Stay updated on advancements, academic papers, and industry trends in blockchain and Web3.

• Bachelor’s degree in Computer Science, Engineering, or related field focusing on Web3, ZK, or distributed systems.
• 2+ years of experience in financial analysis, market research, or technical analysis within the crypto/Web3 industry.
• Proven track record of conducting research in crypto or blockchain space.
• Proficiency in programming languages like Solidity, Rust, or Go.
• Experience with blockchain platforms such as Ethereum, Polkadot, or Cosmos.
• Knowledge of crypto exchanges, wallets, and custody solutions.
• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills.
• Ability to work independently in a fast-paced environment.

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Staffing and Recruiting

Join us at Hyphen Connect as a Crypto Analyst (Market & Technical Research) and contribute to our ecosystem projects.

The Crypto Analyst will conduct in-depth market and technical research to provide insights into crypto markets, blockchain technologies, and Web3-related innovations. You will collaborate with cross-functional teams, including engineers and product managers, to drive research initiatives and develop cutting-edge solutions in the Web3 space.

• Monitor and analyze crypto market trends, including price movements, trading volumes, risk, and market sentiment; provide recommendations to mitigate risks and optimize investments or strategic decisions.
• Identify emerging projects, tokens, and blockchain protocols with high growth potential.
• Conduct research on Web3 markets, technologies, blockchain protocols, and dApps.
• Design experiments, simulations, and analyses to explore and evaluate innovative solutions.
• Develop and implement algorithms, models, and methodologies to address technical challenges in blockchain.
• Contribute to open-source projects and engage with the blockchain research community.
• Provide thought leadership and technical content for the blockchain community.
• Stay updated on advancements, academic papers, and industry trends in blockchain and Web3.

• Bachelor’s degree in Computer Science, Engineering, or related field focusing on Web3, ZK, or distributed systems.
• 2+ years of experience in financial analysis, market research, or technical analysis within the crypto/Web3 industry.
• Proven track record of conducting research in crypto or blockchain space.
• Proficiency in programming languages like Solidity, Rust, or Go.
• Experience with blockchain platforms such as Ethereum, Polkadot, or Cosmos.
• Knowledge of crypto exchanges, wallets, and custody solutions.
• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills.
• Ability to work independently in a fast-paced environment.

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Staffing and Recruiting

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Join our dynamic and expanding GM Strategy and Research team as a key member. In this role, you will actively contribute to the analysis, development, and dissemination of macroeconomic, sectoral, and financial market insights that underpin global cross-asset investment ideas. You will deliver data-driven research to institutional clients, sales teams, and internal stakeholders, ensuring a deep understanding of market trends, risks, and opportunities.

Responsibilities

1. Conduct in-depth macroeconomic, financial, and sectoral research on global assets, with a focus on countries within BBVA’s footprint.
2. Analyze monetary policies, fiscal trends, and geopolitical developments to uncover market trends and investment opportunities.
3. Leverage quantitative models, data analytics, and financial indicators to enhance forecasting accuracy and conduct scenario analysis.

1. Produce high quality investment reports, market outlooks, and thematic analyses for both internal teams and external clients.
2. Contribute to marketing materials, white papers, and investor presentations that reinforce the branding of the bank.
3. Collaborate with Sales, Trading, and Structuring teams to translate research insights into actionable investment strategies.
4. Assist Sales by feeding Bloomberg chats with actionable ideas and recommendations.
5. Actively participate in conference calls and in-person meetings with clients, supporting Sales and Coverage Bankers by presenting research findings and market insights.
6. Engage directly with clients and stakeholders during meetings, conferences, and industry events.

1. Monitor and assess political, regulatory, and market risks, providing timely updates on potential impacts for investors and businesses.
2. Support the development of investment solutions by providing research-backed recommendations for structured products and strategic market positioning.

1. Work closely with research colleagues at the Head Office and regional teams to maintain a unified global perspective on market trends and investment opportunities.
2. Ensure that insights and research outputs are effectively integrated across teams to support a comprehensive cross-asset investment approach.

Qualification & Experience

• Master degree in Finance and or Engineering

• Minimum 5 years experience in Research

Knowledge & Skills

• Strong understanding of macroeconomic trends, financial instruments, and regulatory frameworks, with expertise in data-driven investment research.

• Proficiency in financial modeling, statistical analysis (Excel, Python, R), and clear, impactful research writing and presentations for internal and external stakeholders.

Language

• Fluent in English, Knowledge in Spanish would be valued

Other Skills

• Strong interpersonal and communication skills

• Able to work in a matrix reporting structure, multi-functional and cross-cultural environment

• Well-organized and meticulous in details

• Ability to work under pressure

• A team player

Mid-Senior level

Full-time

Finance

Banking and Investment Banking

Get AI-powered advice on this job and more exclusive features.

Join our dynamic and expanding GM Strategy and Research team as a key member. In this role, you will actively contribute to the analysis, development, and dissemination of macroeconomic, sectoral, and financial market insights that underpin global cross-asset investment ideas. You will deliver data-driven research to institutional clients, sales teams, and internal stakeholders, ensuring a deep understanding of market trends, risks, and opportunities.

Responsibilities

• Conduct in-depth macroeconomic, financial, and sectoral research on global assets, with a focus on countries within BBVA’s footprint.
• Analyze monetary policies, fiscal trends, and geopolitical developments to uncover market trends and investment opportunities.
• Leverage quantitative models, data analytics, and financial indicators to enhance forecasting accuracy and conduct scenario analysis.

• Produce high quality investment reports, market outlooks, and thematic analyses for both internal teams and external clients.
• Contribute to marketing materials, white papers, and investor presentations that reinforce the branding of the bank.
• Collaborate with Sales, Trading, and Structuring teams to translate research insights into actionable investment strategies.
• Assist Sales by feeding Bloomberg chats with actionable ideas and recommendations.
• Actively participate in conference calls and in-person meetings with clients, supporting Sales and Coverage Bankers by presenting research findings and market insights.
• Engage directly with clients and stakeholders during meetings, conferences, and industry events.

• Monitor and assess political, regulatory, and market risks, providing timely updates on potential impacts for investors and businesses.
• Support the development of investment solutions by providing research-backed recommendations for structured products and strategic market positioning.

• Work closely with research colleagues at the Head Office and regional teams to maintain a unified global perspective on market trends and investment opportunities.
• Ensure that insights and research outputs are effectively integrated across teams to support a comprehensive cross-asset investment approach.

Qualification & Experience

• Master degree in Finance and or Engineering

• Minimum 5 years experience in Research

Knowledge & Skills

• Strong understanding of macroeconomic trends, financial instruments, and regulatory frameworks, with expertise in data-driven investment research.

• Proficiency in financial modeling, statistical analysis (Excel, Python, R), and clear, impactful research writing and presentations for internal and external stakeholders.

Language

• Fluent in English, Knowledge in Spanish would be valued

Other Skills

• Strong interpersonal and communication skills

• Able to work in a matrix reporting structure, multi-functional and cross-cultural environment

• Well-organized and meticulous in details

• Ability to work under pressure

• A team player

Mid-Senior level

Full-time

Finance

Banking and Investment Banking