57 Tbwa Chiat Day jobs in Hong Kong

• Lead the marketing team in developing and implementing all rounded marketing strategies
• Planning and controlling A&P budget and sales analysis to achieve business adjectives
• Manage, analyse, and optimize all rounded marketing programs
• Develop marketing strategies to generate inbound and nurture potential customers
• Measure and report performance of all marketing campaigns, and assess against goals ROI    and KPIs
• Recommend branding and marketing objectives and strategies with strategic review and in-depth analysis of the overall marketing climax
• Achieve brand image building in the mid to long run
• Monitor and analyze market trends, competitor's performance and activities and develop counteracting strategies and programs
• Identify trends and insights, and optimize spend and performance based on the insights
• Oversee and manage all contests, giveaways, and other digital projects

• Bachelor's degree, preferably in Business/ Marketing/ Statistics/ Media/ Public Relations/ Communications/ advertising or other related disciplines
• At least 4 years' experience in digital media agency or relevant roles and 1 years' supervisory experience.
• Hands on experiences and solid understanding of the current technologies available for online advertising e.g. SEM, SEO, Display Advertising, Social Media Marketing, Website development, Programmatic, Marketing automation, A/B testing, Landing page optimization, etc.
• Attentive to details, good with figures, strong analytical skills and ROI driven
• Self-motivated, Creative, Responsible and Ability to work under pres  sure
• A team leader with strong people management skill
• Good understanding in business operations
• Strong project management, multitasking, presentation and interpersonal skills
• Willingness to travel to China when required
• Immediate available is highly preferred
• Candidates with more experience will be considered as Brand and Marketing Manager

• Birthday leave
• Medical insurance
• Annual discretionary bonus
• Young and dynamic marketing team
• Thorough training in medical aspect
• Special offer of eye treatment for staff and family

C-MER is an Equal Opportunities Employer. Personal data provided by job applicants will be used for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

C-MER 是平等機會僱主。 求職者提供的個人資料將僅供招聘之用。 八週內未收到通知的求職者被視為他們的申請不成功,所有相關信息將在我們的檔案中保存24 個月。

Come and join a Winning Team

Be remarkable. Be yourself.

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 stores across 30 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy :

• Conveniently located in Whampoa, less than 5 min. walk from MTR
• Cozy office with contemporary design
• Comprehensive Medical and Life insurance coverage, including your spouse and children

Role Purpose:

We are seeking a dynamic and strategic Brand Marketing Controller to lead and support the expansion of our Asia exclusive own brands to meet Company's objectives linked with sales, profitability, market share, brand development and a consistent platform and position of Own Brand across all markets.  This role will lead a team to deliver innovative brand marketing strategies & campaigns in O+O (offline + online) to drive brand growth and revenue, customer awareness & engagement, brand visibility and execution excellence.

A typical day in this Role:

• Strategic Brand Leadership - Develop and execute comprehensive marketing strategies aligned with Own Brand business objectives, including brand propositions based on consumer, market, and competitive insights.
• Brand Development & Management - Create and manage marketing strategies and toolkits to ensure Own Brand portfolio achieves best-in-class branding, surpassing key Health & Beauty retailers and matching branded equivalents.
• Marketing & Packaging Innovation - Lead the creation of marketing toolkits, promotions, and events, and drive innovation in packaging design to support impactful Own Brand launches across markets.
• Cross-Functional Collaboration - Partner with regional product development teams, local markets, and external agencies to deliver integrated online and offline launch plans.
• Digital & Performance Marketing Excellence - Champion digital transformation and performance marketing initiatives, leveraging data-driven insights to optimize marketing spend and maximize ROI.
• Leadership & Operational Excellence - Act as a centre of excellence by sharing best practices, managing budgets effectively, and building a high-performing team culture focused on creativity, accountability, and results.

This job is a good fit for You if:

• You are a COMPETITOR. You are comfortable with taking calculated risks and you have a laser focus on achieving results.
• You are a COMMUNICATOR.  You have an ability to pick up on people's underlying motivations and these insights makes you persuasive and inspiring.
• You are a BIG PICTURE THINKER.  You are a big fan of brainstorming and collaborative idea generation. You stay up to date on trends and are always open to new possibilities.
• You are a CHANGE CHAMPION.  You love imagining what could be and don't hesitate to challenge the status quo. You are good at producing original ideas and are very comfortable with ambiguity.
• You are a PROBLEM SOLVER.  You make decisions based on evidence-based opinions

Success will depend on:

• Solid knowledge in relevant fields, such as Business or Marketing.
• 10+ years of progressive marketing experience in product and brand marketing, preferably in health and beauty with at least 5 years in a leadership role.
• Possessing impeccable verbal and written communication skills to be able to translate marketing concepts into interesting execution ideas and messages for diverse customers in markets across Asia.
• Demonstrating excellent commercial sense in driving customer engagement and business results with sound customer understanding and ability to inspire subordinates to constantly improve and sharpen their performance and skills during times of uncertainty or immense pressure.
• Passionate to work with people to achieve successes

What is holding you back?

Grasp this opportunity and don't let this great chance to shape your life slip away

Apply now

Interested parties, please send your resume with current and expected salary package to our Company's email.  

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.

IVISION
is a Manta Ray lifestyle centric brand creating innovative products in fashion, art, digital art (NFTs/AR), and community engagement. Inspired by the manta's grace and boldness, we craft elevated lifestyles and subcultures. Join us to drive our vision forward

As our Brand Marketing Executive, you'll lead marketing and sales strategies, aligning campaigns with the Manta storyline to boost revenue and expand our brand's presence in fashion, art, digital platforms, and communities.

Key Responsibilities:

• 
Marketing & Sales Strategy:
Create data-driven plans to elevate sales, manage budgets, and track KPIs (revenue, conversions).

• 
Storytelling & Content:
Develop Manta-inspired content for social media, emails, and websites, overseeing visuals and copy.

• 
Sales Growth:
Drive revenue via influencer partnerships, e-commerce (e.g., Shopify), and events.

• 
Community Building:
Grow our community through events and collaborations.

• 
Brand Alignment:
Ensure all marketing reflects IVISION's bold, functional ethos.

• 
Market Insights:
Analyze trends to inform campaigns and product launches.

Requirements:

• Bachelor's degree in Marketing or related field (or equivalent experience).

• 3+ years in brand marketing/sales, ideally in fashion, art, or digital media.

• Proven success in sales-driven campaigns (include metrics).

• Strong storytelling and content creation skills.

• Familiarity with e-commerce and digital marketing tools.

• Knowledge of Fashion/Art/Animation is a plus.

• Excellent communication and analytical skills.

Why IVISION?

Shape a bold lifestyle brand, drive growth, and connect with a creative community. Competitive salary and remote flexibility offered.

How to Apply:

Email resume, cover letter, and campaign examples to

 The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Key Responsibilities:

· Assist in the planning and implementation of brand marketing campaigns, including digital, social media, events, and PR

· Support marketing efforts by coordinating with creative, content, event, and external agencies

· Manage event budgets, timelines, and logistics, ensuring cost-effectiveness and quality

· Monitor and analyze event performance metrics to optimize future campaigns

· Maintain relationship with internal and external stakeholders

· Maintain brand consistency in all marketing materials and communications

· Stay updated on industry trends and propose innovative ideas to enhance event impact

Requirements:

· Diploma or Degree in Marketing, Communications, Event Management, or related field

· 2+ years of experience in event marketing or related roles

· Strong organizational and project management skills

· Excellent communication and interpersonal abilities

· Ability to work under pressure and manage multiple projects simultaneously

· Creative thinker with a keen eye for detail

· Team player with a proactive attitude

POSITION OVERVIEW

We are looking for an innovative and hands-on Brand & Marketing Manager to drive the full marketing and branding strategy for our (current and future) in-house brands (wellbeing and pets) as well as our corporate branding. This is a high-impact role focused on building strong brand identities, creating compelling presentations, and supporting company growth through new product and category development.

As our Brand & Marketing Manager, you will be at the forefront of building, communicating, and evolving our brands' stories. You'll oversee the full spectrum of brand and marketing activities, from developing categories, to crafting engaging presentations and managing packaging content and design. Your influence will extend beyond traditional branding to include product category management, new category development, and supporting company growth through innovation and excellence in brand execution.

KEY RESPONSIBILITIES

Brand & Marketing Management for our in-house brands

• Manage Existing In-House Brands. Oversee all aspects of current brand identities, including tone of voice, visual identity, presentations, catalogues, packaging graphics & content, new product developments within each brand.
• Create New In-House Brands. Lead the end-to-end development of new brands, from initial concept and strategy to full brand creation, including naming, visual identity, packaging, and positioning.

Support Private Label Customers. Assist in the packaging development, branding input, and marketing support to our private label partners as needed.

Category & Growth Development. Identify and develop new product categories to drive company growth, collaborating with cross-functional teams to optimize brand portfolios.

REQUIREMENTS

• Experience. Minimum 5 years in category management, product management, or retail (product or sales side in retail is essential).
• Retail Know-How. Strong understanding of retail environments, consumer behaviour, and merchandising.
• 5+ years in brand management or marketing (in-house brand or retail experience preferred)
• Strong experience in packaging, brand identity, and category development
• Excellent project management and communication skills
• Creative, detail-oriented, and strategic thinker
• Languages. Impeccable English both spoken and written and French are a must. Other European languages are a strong plus.
• Other. Willingness to travel for trade fairs, customer meetings, and market visits as required.

IDEAL CANDIDATE PROFILE

• Exceptional attention to detail and a passion for quality.
• Passionate about products, graphic designs, packaging, brands & branding
• Creative thinker who challenges the status quo and strives for continuous improvement.
• Excellent organizational, project management, communication, and interpersonal skills.
• Ability to work independently and as part of a cross-functional team.

WHY JOIN US?

• Exciting & Versatile Role. No two days are the same. You'll be at the heart of product innovation, sales expansion, and key account management—making a direct impact on our growth and success.
• Dynamic Work Environment. High-Energy Team. Work in a fast-paced setting where creativity, ambition, and continuous improvement are not just encouraged but expected.
• Mission-Driven Company. We are on a mission to redefine our industry by bringing outstanding products and exceptional experiences to our customers.

APPLYIf you're ready to be challenged, inspired, and part of an ambitious journey, we want you on our team. Please send your CV to us.

(Please understand that only the CVs with relevant experience will be considered.)

This is a great opportunity for an aspiring marketing professional to gain hands-on experience at a leading global consumer products company. As the Brand Marketing Intern - Whitening, you'll be an integral part of the Asia Pacific Marketing team, directly supporting the Marketing Director, Whitening on the development and execution of brand strategies across the region. You'll gain exposure to a wide range of marketing functions and have the chance to contribute to impactful projects that reach millions of consumers.

• Support Brand Strategy & Planning: Assist in the development of brand plans and marketing campaigns for the Whitening portfolio across the Asia Pacific region. This includes conducting market research, analyzing consumer trends, and preparing presentations.
• Contribute to Campaign Execution: Work closely with cross-functional teams (e.g., Creative Agencies, Media, and Digital) to help launch and monitor new campaigns. This may involve coordinating timelines, tracking project deliverables, and preparing reports on campaign performance.
• Analyze Market & Consumer Data: Dive into market data to understand consumer behavior, competitive landscapes, and market share. Your insights will help inform key business decisions.
• Assist with Product Launches: Support the team in preparing for new product launches, including coordinating with supply chain, sales, and packaging teams.
• Manage Administrative Tasks: Help with day-to-day administrative tasks, such as managing marketing budgets, organizing project files, and scheduling meetings.

• Strong Analytical Skills: You are comfortable with numbers and can analyze data to draw meaningful conclusions.
• Excellent Communication Skills: You can clearly and concisely present your ideas, both in writing and verbally.
• Proactive & Eager to Learn: You're a self-starter who is not afraid to ask questions and take initiative on new projects.
• Attention to Detail: You have a keen eye for detail and can ensure accuracy in all your work.
• Adaptable: You can thrive in a fast-paced, dynamic environment and can pivot quickly to new priorities.
• Strong Stakeholder Management Skills : You have the ability to manage different stakeholders with different approaches as opposed to a "one size fits all " approach in order to deliver the desired business outcomes
• Prioritize for Impact : You have the ability to separate "signal" from "noise" by prioritizing the work-streams that will have the greatest impact

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• Available to work a minimum of 40 hours per week for 6 months
• Prior internship experience in marketing or a related field is a plus but not required.
• Familiarity with Microsoft Office Suite (PowerPoint, Excel, Word) and Google Suite ( if possible) is essential.

At Colgate-Palmolive, you'll have the opportunity to work on a globally recognized brand and be a part of a passionate and innovative team. You'll gain invaluable skills and experience that will set you up for success in your career. We are committed to fostering a supportive and inclusive environment where you can learn, grow, and make a real impact.

Please note: This is an internship position and is not eligible for permanent employment benefits.

Is this your next challenge in Brand Marketing?

The challenge is to:

Brand Strategy

• Develop, plan and implement brand strategies and assist in the development of the brand's positioning to strengthen the brand equity
• Identify growth drivers for the market segment by analysing various customer value propositions and customer segmentations used by the banners
• Interpret and leverage market research from multiple sources to support strategy and brand-building activities

Brand Communication and Activation

• Develop creative communication and contribute innovative and creative ideas on brand campaigns
• Act as an excellence for brand activation and support the development of the future of marketing with innovative approaches that integrate brand, trade, merchandising offers and services, omnichannel marketing disciplines into successful execution to lead the marketplace.
• Partner closely with Trade Marketing to bring merchandising and online and offline Store Operations upon an aligned customer proposition to guide business execution

Store Branding

• Understand the store brand identity of Dairy Farm and translate this to excellence in execution at the store level
• Partner with store design team on translating the brand strategy into suitable visual merchandising equipment, customised for various store sizes and environments

Do you have experience in the FMCG industry?

• Bachelor's degree in Marketing/ Business Administration or related disciplines
• Minimum 8 years of marketing experience, especially in brand marketing and brand equity
• Experience in the FMCG or retail industry is an absolute advantage
• Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
• Creative, adaptable, high learning agility
• Well-organized, enjoy working in fast-paced organisation
• Good command of both written and spoken English and Chinese

About the role

We are seeking a passionate and experienced Brand Marketing Manager to join our dynamic team . In this full-time role, you will be responsible for developing and executing impactful brand strategies that drive customer engagement and growth.

What you'll be doing

1. Develop digital assets for multimedia and graphic projects, including web pages, mobile applications, advertisements, animations, emails, social media content, video games, and interactive exhibition boards.
2. Create and manage the company's visual brand identity. Produce marketing collaterals such as logos, brochures, web designs, and execute promotional campaigns.
3. Collaborate with other internal departments to ensure consistency in all brand and marketing promotion projects.
4. Keep a close eye on industry trends, and stay updated on the latest design techniques and styles to keep our brand at the forefront.

What we're looking for

1. 3+ years of experience in brand management, ideally within the marketing & communications or brand management industry
2. Proven track record of developing and executing successful brand strategies that drive business growth
3. Excellent creative and analytical skills, with the ability to translate data insights into impactful brand initiatives
4. Strong project management and stakeholder management capabilities
5. Proficient in using various digital marketing and analytics tools
6. Degree in marketing, communications, or a related field

What we offer

We are committed to providing our employees with a rewarding and fulfilling work experience. In addition to a competitive salary, you will enjoy a range of benefits, including:

1. Generous annual leave and flexible work arrangements
2. Comprehensive health and wellness programs
3. Ongoing training and professional development opportunities
4. Collaborative and supportive team environment

If you are excited about this opportunity and believe you have the skills and experience to excel in this role, we encourage you to apply now.

Key Responsibilities:

• Develop brand and marketing strategies aligned with corporate objectives and competitive market dynamics.
• Execute marketing campaign through target decomposition and efficient roll-out.
• Identify potential brand expansion opportunities by leveraging industry trends and Hong Kong market insights.
• Establish and optimize multi-channel marketing initiatives, including digital advertising, social media, content marketing, KOL partnerships, and strategic collaborations.
• Create compelling content that resonates with target audiences and enhances brand loyalty.
• Cultivate relationships with industry KOLs, media outlets, and strategic partners.

Job Requirements:

• Degree holder in Marketing, Business Administration or related discipline.
• Minimum 3 years' client-side PR experience in crypto/fintech sectors, preferably with B2B exposure.
• Proficiency in English and Cantonese is essential.
• Proven track record of successful marketing campaigns, brand management,  marketing strategy development and execution.
• Deep knowledge of marketing channels (digital advertising, social media, content marketing, KOL collaborations).
• Excellent copywriting skills for press releases, promotional materials, brand guidelines, and marketing collaterals.
• Strong entrepreneurial mindset with passion for innovation; ability to thrive in fast-paced environments.
• If you have been a financial reporter or connection with overseas media reporters is an advantage.