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Digital Media Executive

Job Responsibilities:

· Content Creation:Develop engaging content for digital platforms, focusing on Facebook and Instagram, ensuring accuracy and adherence to commercial standards.

· Creative Direction:Propose and shape creative ideas that resonate with target audiences across different campaigns.

· Social Media Management:Efficiently manage social media accounts, including campaign execution, responding to inquiries, and providing client insights.

· Social Advertising: Drive growth with targeted social ad campaigns that leave a lasting impact.

· Data-Driven Optimization:Tell our success story with data-driven reports, offering insights that fuel our digital strategy.

· Ad Hoc Support:Collaborate on additional tasks assigned by your supervisor to supercharge our team

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Job Requirements:

· Educational Background:Hold a degree in Marketing, Media, Communications, Journalism, PR, or a related field.

· Experience:Demonstrate a minimum of 2-3 years of experience in digital marketing and copywriting.

· Language Skills:Possess excellent proficiency in both Cantonese and English. Fluent in spoken and written Chinese and English.

· Platform Familiarity: Familiar with Facebook, Instagram, Douyin/TikTok, Xiaohongshu, LinkedIn, and ad boosting for the respective ad channels.

· Communication: Communicate effectively with diverse teams to leverage your exceptional interpersonal and communication skills. Public speaking and presentation skills are essential.

· Team Player: Strong team player with excellent collaboration skills.

· Trend Awareness: Maintain an interest in global and local creative trends and familiar with trending issues, sensitive to numbers and statistics.

Publicis Groupe:

Marketing in today's world is fast evolving. Publicis Groupe leads the change by offering a one-stop solution, allowing our clients' access to the expertise that sits within our 13-agency network on a daily basis. This is an exciting time to join our agency where you can learn from the best from a broad range of disciplines: advertising, digital, CRM, shopper marketing, PR/events, and social, etc. to empower you to have an intelligent conversation with our clients. At the same time, you are given the opportunity to shine by offering something unique to the team.

Job Description:

The Digital Executive will work closely supporting the PPC business with the day-to-day management of paid search campaigns. This person will report directly to the Digital Manager and is responsible for tracking, analyzing and executing paid search strategies, ensuring that all deliverables are executed on time and produce a high standard of quality for all client deliverables. The Digital Executive will acquire in-depth paid search knowledge, while utilizing the creativity, attention to detail and analytical skills needed to grow a career within the agency.

• "Power of One" - Part of the 13-agency network under the fully integrated Publicis Groupe, bringing together the best talents from the group
• Excellent office environment - spacious, stylish office with an outdoor terrace for some fresh air
• Winner of Campaign Asia 2023 Agency of the Year Awards - Best Culture, Greater China

Responsibilities:

• Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
• Actively participating in meetings and proactively documenting takeaways and next steps
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Fostering relationship with internal teams, external partners and clients

Requirements:

• Fresh graduates with a relevant degree such with a concentration such as Business Systems Management and Information Management, with the passion and interest in the digital media business
• 1 or more years of paid search experience, with knowledge of bid management platforms a plus
• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills, and proven data interpretation capability
• Familiarity with the digital advertising space and a passion for growing that interest into a career
• Strong communication skills – you're clear and thorough, yet concise
• A passion for building relationships and a desire to contribute to team building and event planning
• Exudes confidence and won't hesitate to connect with colleagues throughout the organization to get the job done right
• Candidates with more experience may be considered as Digital Specialist

All information collected will be solely used for recruitment purposes only.

The Digital Specialist will work closely supporting the PPC business with the day-to-day management of paid search campaigns. This person will report directly to the Digital Manager and is responsible for tracking, analyzing and executing paid search strategies, ensuring that all deliverables are executed on time and produce a high standard of quality for all client deliverables. The Digital Specialist will acquire in-depth paid search knowledge, while utilizing the creativity, attention to detail and analytical skills needed to grow a career within the agency.

Responsibilities

• Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
• Actively participating in meetings and proactively documenting takeaways and next steps
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Fostering relationship with internal teams, external partners and clients

Competencies

• 1 to 2 years of paid search experience, with knowledge of bid management platforms a plus
• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills, and proven data interpretation capability
• Familiarity with the digital advertising space and a passion for growing that interest into a career
• Strong communication skills – you're clear and thorough, yet concise
• A passion for building relationships and a desire to contribute to team building and event planning
• Exudes confidence and won't hesitate to connect with
• colleagues
• throughout the organization to get the job done right
• candidates with less experience will be considered as Digital Executive

All information collected will be solely used for recruitment purposes only.

Our client is a fast growing digital media company and they are seeking a dynamic Media Sales professional to join their team in Hong Kong.

As the Media Sales Manager, you will play a crucial role in driving revenue growth and building strong relationships with clients and agencies.

Responsibilities:

• Develop and execute effective sales strategies to achieve revenue targets and maximize advertising sales opportunities.
• Identify and target prospective clients, including both local and multinational corporations, advertising agencies, and other relevant stakeholders.
• Build and maintain strong relationships with existing clients, ensuring high client satisfaction and repeat business.
• Collaborate with cross-functional teams, including editorial and creative team, to develop compelling advertising solutions and proposals.
• Stay updated on industry trends, market conditions, and competitor activities to identify new business opportunities and maintain a competitive edge.
• Monitor sales performance, analyze data, and provide regular reports to management on sales metrics, market trends, and revenue forecasts.

Requirements:

• Bachelor's degree in Business Administration, Marketing, Media or a related field.
• At least 5 years of relevant sales experience, with a proven track record of success in media, advertising and publishing industry.
• Strong client development experience and network in industries such as Financial Services, Travel and Leisure, Retail, Lifestyle, Luxury Goods, etc.
• In-depth knowledge of the media landscape, including digital advertising, print, and other relevant platforms.
• Strong negotiation and closing skills, with the ability to drive revenue growth and meet sales targets.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients and team members.
• Analytical mindset, with the ability to analyze and interpret sales data, market trends, and customer insights.
• Proficiency in English and Cantonese is required.

Marketing & Digital Media Manager ( Luxury Jewelry)

Responsibilities:

• Marketing Strategy Development:
  Oversee the marketing plan and activations for Direct-to-Consumer (DOS), Travel Retail, and support Wholesale partners.
• Third-Party Collaborations:
  Identify and engage with third parties for database mining to recruit clients across various spending thresholds, from regular to high jewelry customers.
• Event Management:
  Plan and execute events aimed at enhancing brand visibility, increasing store traffic, attracting new clients, and fostering consumer engagement.
• Digital & Social Media Advertising:
  Lead digital and social media advertising campaigns in partnership with agencies, utilizing data-driven insights to optimize performance.
• SEO and SEM Implementation:
  Develop and implement innovative SEO and SEM strategies to enhance search rankings and drive traffic.
• Market Intelligence Analysis:
  Monitor market trends, competitor activities, and customer insights to uncover growth opportunities.
• Cross-Department Collaboration:
  Work closely with the Retail and CRM teams to support key client management and align marketing strategies with sales objectives.
• Budget Management:
  Oversee the marketing budget, ensuring efficient resource allocation and conducting ROI analysis for all marketing activities.

Education :

Bachelor's degree in Marketing, Business Administration, or a related field.

Languages :

Fluent English and Mandarin. Excellent command of written English and Chinese.

Professional experience :

Minimum 5 years of marketing experience, including at least 2-3 years in a management role, preferably in the luxury, fashion, or jewellery sector.

Technical & management skills :

• Strong understanding of retail environments and promotional strategies.

• Excellent project management, organizational, and analytical skills.

• Exceptional communication, negotiation, and relationship-building abilities.

• Proficiency in MS Office Suite; experience with CRM or trade marketing tools is an advantage.

• Creative thinker with a passion for the jewellery industry and a keen eye for detail.

Personal & interpersonal skills :

• Independent, mature, resourceful, proactive and with a high level of drive.

• Proven people management skills

• Creative, capable of converting ideas into practical and achievable

Responsibilities

• Measure, optimize and report on campaigns to achieve maximum awareness & engagement, and use these results to further improve the content strategy
• Manage campaigns, including keyword research, ad copy creation, and performance tracking to drive targeted traffic and conversions.
• Assisting to draft, polish and edit publicity contents including press releases, leaflets, press advertisements, promotional materials and taglines
• Create and manage content for social media platforms to foster brand awareness
• To follow up all marketing and administrative tasks within set deadlines;
• Achieve Marketing Objectives with Financial Goals;
• Customer Relationship Management and Retention
• Provide sales & marketing ideas and advice

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 1-3 years of experience in advertising, marketing, or account management (candidates with more experience will be considered for the Manager position).
• Strong understanding of digital marketing tools, social media platforms, and advertising strategies.
• Excellent organizational and multitasking skills with a keen eye for detail.
• Strong communication skills in both English and Chinese (Cantonese and/or Mandarin).
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and familiarity with marketing software tools.
• Creative thinking and problem-solving abilities, with a client-oriented mindset.

Attend, actively participate, contribute and brainstorm in meetings as required;

• Ability to work independently and as part of a team in a fast-paced environment.

工作類型: 全職, 長工

薪酬: $18,000.00至$30,000.00(每月)

福利:

• 有薪年假
• 晉升機會

Work Location: 親身到場

Is this your next challenge in Digital Marketing?

The challenge is to:

PR & Customer Relationship Management

• Assist in maintaining media and KOLs relations
• Develop press releases and support on managing shootings & event planning
• Provide support on innovative marketing campaigns, especially events, and activations that maintain brand aspiration and drive long-term customer value through recognition and relationship-based initiatives
• Liaise with internal and external parties to ensure smooth communications
• Work closely with PR firms to ensure excellent execution of campaigns

Digital & Social Media

• Embrace the new digital media to convey a different, innovative message to customers via various digital aspects not limited to social media, digital advertising & gamification
• Develop social content for 7-Eleven's official social media platforms
• Work closely with digital & creative agencies to ensure excellent execution of campaigns
• Support on analyzing the customer preferences, profiles, attitudes, and expectations towards digital platforms, and leverages this knowledge to enhance and revamp better online experience
• Drive the brand's online presence and secure the efficiency of communication across digital media channels

CSR & ESG

• Support the development of 7-Eleven's CSR programme "食得飯啦" & ESG programme "啡We Green 咖啡渣再生企劃" (more info:  
• Support the organisation of 7-Eleven's volunteer events

Do you have experience in Marketing?

• University degree holder with major in Communications / Language / PR & Marketing or equivalent
• Minimum 1-2 years of experience in related fields, general journalistic or marketing experience is beneficial
• Experience in social media platforms management is an advantage
• Excellent command of written and spoken English and Chinese
• High proficiency in MS Office applications and Chinese word processing
• Fast learner, good communication and presentation skills
• A team player, detail-minded, independent with strong interpersonal skills
• Self-motivated and able to work independent with strong sales drive
• Fresh graduate will also be considered

Responsibilities:

• Monitor, study, analyze online opinions on social media and digital domains that are related to the Company so as to collect customer feedback, trends, and best practices in the market, and make recommendations to enhance the Group's products and services
• Provide daily news and research report summaries on both regular and ad-hoc basis to present findings around social media
• Provide ROI analysis of digital campaigns and sales activities to maximize effectiveness
• Analyze digital performance with platforms different sources of data, such as YouBora and Google Analytics
• Analyze and research social media and digital trends and provide insights on competitors
• Support liaison and coordination with external vendors/agencies to ensure they provide useful data on a timely basis
• Support other ad-hoc digital and research projects as needed
• Candidates with less experience may be considered for Digital & Social Media Assistant Manager

Requirements:

• Bachelor degree, preferably in Business, Marketing, or other related disciplines
• 3-5 years' experience in market research, analysis, marketing, or related field
• Familiar with various social media platforms, preferably basic knowledge in market research
• Strong analytical skill and passionate in digital and social listening
• Solid skills in digital campaign tracking, analysis, and optimization
• Strong insights of digital advertising concepts, strategies and best practices
• Experience in social listening platforms is a plus (e.g. Wisers, Meltwater, etc.)

Key Responsibilities:

Digital & E-Commerce Strategy: Responsible for the execution of our digital and e-commerce marketing initiatives, ensuring alignment with overall business goals.

Content Creation for Digital Channels: Generate compelling content specifically tailored for our digital platforms, including our e-commerce site, emails and social media.

SEO & Digital Advertising: Develop and implement SEO strategies, along with managing SEM, eDM, and YouTube advertising campaigns to drive online traffic and sales.

Social Media & Influencer Engagement: Develop and execute social media strategies. Create and maintain an effective social media content calendar to maximize brand and product exposure. Identify and collaborate with influencers and KOLs to amplify brand reach.

Data-Driven Sales Promotion: Collaborate with the Product Marketing Team to create data-driven, e-commerce-focused weekly campaigns aimed at maximizing online sales.

User Experience & Conversion: Work closely with the web development team to optimize the user experience on our e-commerce platform, aiming to improve customer journey and conversion rates.

Analytics & Reporting: Utilize digital analytics tools to provide insightful weekly management reports, tracking KPIs and ROI for all digital and e-commerce activities.

Requirements:

• Bachelor's Degree in Marketing, eCommerce, Business, or equivalent.
• Minimum of 2 years of marketing experience, with a focus on digital and/or e-commerce marketing.
• Experience with Magento and/or Hubspot is an advantage.
• Proficiency in social media for business results.
• Energetic, creative, and able to think outside the box.
• Strong interpersonal and communication skills.
• Proficiency in PowerPoint, Excel, and other MS Office software.
• Fluency in English, Cantonese, and Putonghua.

What we offer:

• Double pay
• 5-day work week from Monday to Friday
• Official Hours: 9 am - 6 pm
• HK Public Holidays
• 14 days of annual leave per year
• Group Medical Insurance (outpatient and hospitalization) after 3-month probation

The Company - LPM provides a full service precious metals trading company offering a wide array of internationally recognized bullion, proof commemorative coins and custom minted. We, as the key player in the region, are constantly looking forward for ways to grow our businesses.  Learn more about LPM at .  

Interested parties, please send full resume with expected salary by clicking "Quick Apply ".