251 Web Analytics jobs in Hong Kong

Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Your Roles

You'll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.

• You will ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
• You will incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
• Handle big data pool across teams to improve data wrangling efficiency and model readiness

Requirements

• Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
• Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
• Hands-on experience with Python and SQL is a must
• 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
• Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
• Proficient in Visualization tools e.g. PowerBI, Tableau
• Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
• Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
• Ability to translate data results using commercial languages is a plus

Other Competences

• Excellent verbal communication skills in Cantonese. English is an advantage
• Curiosity and detail minded
• Innovative but business relevant
• Ability to deal with ambiguity
• Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.

HKProfessional #LI-AI1

Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Your Roles
You'll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.

• You will ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
• You will incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
• Handle big data pool across teams to improve data wrangling efficiency and model readiness

Requirements

• Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
• Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
• Hands-on experience with Python and SQL is a must
• 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
• Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
• Proficient in Visualization tools e.g. PowerBI, Tableau
• Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
• Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
• Ability to translate data results using commercial languages is a plus

Other Competences

• Excellent verbal communication skills in Cantonese. English is an advantage
• Curiosity and detail minded
• Innovative but business relevant
• Ability to deal with ambiguity
• Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.

HKProfessional

Job ID Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Sep. 18, 2025

Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Your Roles

You'll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.

• You will ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
• You will incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
• Handle big data pool across teams to improve data wrangling efficiency and model readiness

Requirements

• Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
• Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
• Hands-on experience with Python and SQL is a must
• 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
• Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
• Proficient in Visualization tools e.g. PowerBI, Tableau
• Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
• Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
• Ability to translate data results using commercial languages is a plus

Other Competences

• Excellent verbal communication skills in Cantonese. English is an advantage
• Curiosity and detail minded
• Innovative but business relevant
• Ability to deal with ambiguity
• Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.

HKProfessional #LI-AI1

Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights to empower our business teams. We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Tsim Sha Tsui, Hong Kong SAR

• Own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.
• Ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics.
• Incorporate business insights to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders.
• Handle big data across teams to improve data wrangling efficiency and model readiness.

• Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines.
• Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference.
• Hands-on experience with Python and SQL.
• 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team.
• Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation.
• Proficient in Visualization tools e.g. PowerBI, Tableau.
• Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment.
• Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation.
• Ability to translate data results using commercial language is a plus.

• Excellent verbal communication skills in Cantonese. English is an advantage.
• Curiosity and detail minded.
• Innovative but business relevant.
• Ability to deal with ambiguity.
• Promote teamwork and relationship building, be able to demonstrate business understanding & engage work according to commercial value & priorities.

Mid-Senior level

Full-time

• Engineering and Information Technology

• Entertainment Providers

Overview

Senior Manager - Marketing Analytics & Performance Reporting for Corporate and Institutional Banking. HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking. We are seeking a high calibre professional to join our team as a Senior Manager - Marketing Analytics & Performance Reporting.

• Lead the development of the end-to-end marketing analytics roadmap, aligning with business goals and campaign strategies
• Translate complex commercial challenges into analytical frameworks and data-driven solutions
• Present insights and recommendations to senior stakeholders with clarity and influence
• Lead and collaborate with onshore and offshore analytics capability and build relationships with other analytics teams across the organisation
• Work closely with the Business Marketing and Clients & Sector teams to develop and refine marketing customer segmentation strategies using behavioural, demographic, and transactional data
• Build and maintain propensity models to predict customer actions and optimize targeting
• Lead multi-touch attribution modelling to evaluate marketing channel effectiveness
• Support the Marketing Planning & Performance team in developing and delivering a reporting and performance framework that articulates the impact and performance of marketing activity
• Design and deliver performance dashboards and reporting frameworks across campaigns and channels
• Partner with Planning & Performance, finance and commercial teams to align marketing KPIs with business impact
• Write and maintain robust, scalable code (SQL, Python, R, or similar) to extract, transform, and analyse data
• Champion best practices in data governance, reproducibility, and automation
• Collaborate with data engineering and BI teams to ensure data infrastructure supports analytical needs

• Extensive years proven experience in marketing analytics, ideally in a fast-paced, data-rich environment
• Experience of Marketing Performance models and reporting
• Strong coding skills in SQL and at least one statistical language (Python, R)
• Deep understanding of customer segmentation, predictive modelling, and attribution techniques
• Exceptional communication and storytelling skills—able to influence non-technical stakeholders
• Commercial acumen with a track record of translating analytics into business impact
• Experience with visualization tools (e.g., Power BI, Tableau, Looker)
• Familiarity with cloud data platforms (e.g., Snowflake, BigQuery) is a plus
• Leadership experience—mentoring analysts and managing cross-functional projects

Opening up a world of opportunity.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited.

Senior Manager - Marketing Analytics & Performance Reporting for Corporate and Institutional Banking. HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking. We are seeking a high calibre professional to join our team as a Senior Manager - Marketing Analytics & Performance Reporting.

• Lead the development of the end-to-end marketing analytics roadmap, aligning with business goals and campaign strategies
• Translate complex commercial challenges into analytical frameworks and data-driven solutions
• Present insights and recommendations to senior stakeholders with clarity and influence
• Lead and collaborate with onshore and offshore analytics capability and build relationships with other analytics teams across the organisation
• Work closely with the Business Marketing and Clients & Sector teams to develop and refine marketing customer segmentation strategies using behavioural, demographic, and transactional data
• Build and maintain propensity models to predict customer actions and optimize targeting
• Lead multi-touch attribution modelling to evaluate marketing channel effectiveness
• Support the Marketing Planning & Performance team in developing and delivering a reporting and performance framework that articulates the impact and performance of marketing activity
• Design and deliver performance dashboards and reporting frameworks across campaigns and channels
• Partner with Planning & Performance, finance and commercial teams to align marketing KPIs with business impact
• Write and maintain robust, scalable code (SQL, Python, R, or similar) to extract, transform, and analyse data
• Champion best practices in data governance, reproducibility, and automation
• Collaborate with data engineering and BI teams to ensure data infrastructure supports analytical needs

• Extensive years proven experience in marketing analytics, ideally in a fast-paced, data-rich environment
• Experience of Marketing Performance models and reporting
• Strong coding skills in SQL and at least one statistical language (Python, R)
• Deep understanding of customer segmentation, predictive modelling, and attribution techniques
• Exceptional communication and storytelling skills—able to influence non-technical stakeholders
• Commercial acumen with a track record of translating analytics into business impact
• Experience with visualization tools (e.g., Power BI, Tableau, Looker)
• Familiarity with cloud data platforms (e.g., Snowflake, BigQuery) is a plus
• Leadership experience—mentoring analysts and managing cross-functional projects

Opening up a world of opportunity.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited.

Key Responsibilities

• Develop and lead content strategies tailored to audiences across China.
• Manage and grow brand presence across Chinese social media platforms (WeChat, Weibo, Douyin, Little Red Book, etc.).
• Independently create, schedule, and execute engaging social media campaigns, from concept through to reporting.
• Monitor trends, competitors, and consumer behavior to inform content strategies and maintain relevance.
• Track performance using analytics tools, provide insights, and refine campaigns for better outcomes.
• Collaborate closely with creative and client teams to ensure content aligns with brand voice and business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 2 years of hands-on experience in digital marketing, social media management, or agency roles, with a strong focus on the China market.
• Proven ability to develop and execute content strategies independently.
• Strong understanding of key Chinese platforms (WeChat, Weibo, Douyin, Little Red Book) and digital trends.
• Excellent written and verbal communication skills in Mandarin and English.
• Detail-oriented, resourceful, and able to handle multiple projects under tight deadlines.
• A strong interest in fashion, lifestyle, and F&B brands is highly desirable.

What We Offer

• A creative, collaborative, and supportive work environment.
• Opportunities for professional growth and skill development across industries and markets.
• Exposure to a wide range of exciting clients and projects in Hong Kong and China.
• Competitive salary and benefits package.

Working location: next to Wong Chuk Hang MTR station

We offer 5 days' work, attractive salary packages and insurance package to right candidates. To apply, please send your resume and a brief cover letter highlighting your relevant experience and why you're passionate about this role. Please apply with full resume, expected salary and contact phone number by email to -

Personal data collected will be used for recruitment purpose only

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員工福利 Benefits

• 五天工作 5-Day Work
• 醫療津貼 Medical Insurance
• 銀行假期 Bank Holiday
• 員工折扣優惠 Staff Discount

行業 Industry

• 廣告 / 公關 / 市場營銷 Advertising / PR / Marketing / Research Marketing

工作種類 Job Category

• 市場營銷 / 公共關係 (市場營銷 - 數瑪營銷) Marketing / Public Relations (Marketing - Digital Marketing)
• 市場營銷 / 公共關係 (品牌 / 產品管理) Marketing / Public Relations (Brand / Product Management)
• 市場營銷 / 公共關係 (廣告 / 市場溝通) Marketing / Public Relations (Advertising / Market Communication)

工作地點 Location

• 黃竹坑 Wong Chuk Hang

經驗要求 Experience

• 2-5 年 / years

學歷要求 Education

• 學士 Bachelor

• Manage content planning, production, and publishing workflows.
• Ensuring timely, high-quality production, engagement, and performance tracking to meet strategic marketing and health communication goals.
• Collaborate with teams to deliver personalized digital health experiences.
• Ensure content aligns with user needs and interface design.
• Streamline operations and support best practices in content management.
• Monitor platform performance and gather stakeholder feedback.

• Degree in Marketing, Business, or related field.
• 5+ years of experience in digital marketing, content coordination, or project management.
• Strong communication and stakeholder management skills.
• Familiarity with UI/UX and customer experience principles.
• Experience in health, wellness, or regulated industries is a plus.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.

* This position is based in Hong Kong office to support the Hong Kong market, and will collaborate with the Tokyo team. The ideal candidate should be proficient in business-level English, Mandarin, and Cantonese.

此職位需配合香港市場,於香港辦公室工作,並會與東京團隊協作。理想人選需具備良好的商業英語、普通話及廣東話溝通能力。

Digital Marketing & Operations Manager – Web & App

數碼營銷及營運經理 – Web & App

【 Key Responsibilities 】

• Act as an operations owner to develop the App promotion strategy and roadmap

作為營運負責人,制定流動應用程式的推廣策略及路線圖

• Develop creative digital marketing ideas, content, and execute SEO and performance marketing campaigns

開發創意數碼營銷概念及內容,執行 SEO 及效果營銷活動

• Identify and reach out to potential suppliers in the luxury watch sector to encourage registration on the app

發掘並接觸奢侈手錶行業的潛在供應商,推動他們在應用程式上註冊

• Build and maintain strong relationships with suppliers to ensure positive experience and continuous engagement

與供應商建立並維持良好合作關係,確保正面體驗及持續參與

• Conduct market research to understand the global luxury watch landscape and inform strategic initiatives

進行市場研究,掌握全球奢侈手錶行業趨勢,並為公司策略提供建議

• Monitor and report on user acquisition metrics, implementing strategies to optimize performance

監控並匯報用戶獲取數據,制定並優化推廣策略,以提升成效

• Collaborate with the marketing team to develop campaigns that attract new users and increase brand awareness

與市場推廣團隊合作,策劃活動以吸引新用戶並提升品牌知名度

• Gather user feedback to enhance app development and user experience

收集用戶意見以改進應用程式功能與用戶體驗

【 Qualifications 】

• Degree holder in Marketing, Information Technology, Digital Marketing, or related discipline

市場營銷、資訊科技、數碼營銷或相關學科學位

• Minimum 5 years of related working experience in digital marketing, Web/App development, or digital agency

至少 5 年數碼營銷、Web/App 開發或數碼代理相關工作經驗

• Strong hands-on experience with CMS, SEO and digital marketing analytics tools (e.g. Google Analytics, Google Ads)

熟悉 CMS、SEO 及數碼營銷分析工具,如 Google Analytics、Google Ads

• Proven experience in business development, sales, or account management, preferably within the luxury watch sector

具備業務拓展、銷售或客戶管理經驗,奢侈手錶行業經驗優先考慮

• Excellent networking, communication, and negotiation skills, both written and verbal

具備優秀的人脈拓展、溝通及談判技巧,書面及口語俱佳

• Self-motivated, results-oriented, able to work independently and as part of a team

積極進取,結果導向,能獨立工作並融入團隊

• Familiarity with mobile applications and technology trends in the luxury watch sector

熟悉奢侈手錶行業的流動應用程式及科技趨勢

• Proficiency in English, Mandarin, and Cantonese, with strong reading and writing abilities in all three languages

精通英語、普通話及粵語,能以三語進行書寫與溝通